The International Zero Fur Alliance, which has millions of supporters around the world, aims to stop the worldwide fur business and end the practice of harming animals.

Previously, some well-known brands such as Gucci, Armani, Jimmy Choo, Michael Kors, Versace, Furla, Burberry, Coach and Chanel have joined the "zero fur" list. Britain's Queen Elizabeth II has also announced that she will no longer wear animal fur in favour of synthetic ones.

A poll of 2,000 UK and US residents showed that 67 per cent of UK adults and 47 per cent of US adults think fur is an inappropriate material. Some media have analyzed that the ban on animal fur is due to consumers' growing awareness of environmental protection. Not only fur, some special texture of clothing and bags, such as crocodile skin, snake skin, also gradually by people's resistance. Fur hasn't gone out of fashion. People still want something that looks like fur.

Nowadays, more and more brands begin to take "environmental protection" as the core concept, and environmentally friendly fur, as a substitute for animal fur, is widely used in the clothing industry.

Perhaps in the future, fur style clothing and shoes will not disappear, but will be presented to the society in the form of environmentally friendly fur. It also tells people: to pursue fashion, you don't need to hurt animals. Harmony between man and nature is the most fashion attitude in the 21st century

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