Social media has now become an indispensable corporate communication means at all levels to be integrated with more “traditional” forms of branding. And, in a sea of proposals, there are those that have exclusively targeted the jewelry world, becoming an accredited hub of information and a go-between among companies and the public at large. There are also some truly unexpected forms of advertising, like, for example, gaming platforms, fantastic new places where the click & pay concept acquires a new dimension.

The Smithee Group, Davide Dal Maso, Gem X, Hill & Co, TKS, Marangoni, Natural Diamonds, Pietra Communications, Twitch

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