is launching a beauty line! The shopping site works in a personalized way—after filling out a style quiz, it sends users recommendations each month, and everything offered is $29.95. This week, founders Christian Siriano, Mariah Chase, and Divya Gugnani added makeup to their offerings, starting with eye shadow palettes inspired by celebrities. "We took modern fashion icons that represent different styles and standards of beauty and thought about what their signature palette would look like, what colors it would have, and how they would wear it," Chase tells So which star inspired this violet five-shade lineup? Click through to find out and see all eight celebrity-inspired sets now! And stay tuned—nail polish, lip glosses, mascara, and eyeliner will be available in November.

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