It's not every day you can buy a designer dress for less than $60, but once again, Target is bringing us a partnership that is 100% red carpet-worthy — and sure to sell out in a matter of minutes. For its second Designer Dress Collection, the much-loved store collaborated with three celebrity-favorite brands, ALEXIS, RIXO, and Christopher John Rogers, to bring us 70 different designs ranging from $40 to $60.
"For more than 20 years, Target has partnered with some of the biggest names in the industry, and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today," Target's executive vice president and chief merchandising officer, Jill Sando, said in a statement. "With this collection, we're celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love."
According to the photos and a press release, there's truly a little something for everyone here — "elegant and sophisticated silhouettes" from Alexis, "bold, bright patterns" from Christopher John Rogers, and "flattering silhouettes with eye-catching prints" from RIXO. Plus, the size range is pretty great, too: This time around, the partnership is offering sizes XXS to 4X.
Ahead, take a look at some of the dresses, which will be hitting select stores and target.com this spring, along with some quotes from the designers exclusively shared with InStyle.
Alexis Barbara Isaias of ALEXIS: "My collection with Target is truly a reflection of who I am and being able to introduce a line of dresses that resonates with a larger audience of women is a dream come true. I designed every dress in this collection with the intention of making each and every woman feel beautiful and I can't wait to see how guests respond at launch."
Christopher John Rogers
Christopher John Rogers: "Ever since I was a kid, I have always aspired to create designs that empower the wearer to feel their most self-expressive. This partnership with Target has always been a dream of mine and it's really a 'pinch me' moment that it has finally come true. It's an honor to be a part of Target's legacy of incredible designer collaborators and I've had the best time working with their team on bringing this collection to life. I hope when Target guests wear Christopher John Rogers for Target, they feel like their most fabulous."
Orlagh McCloskey and Henrietta Rix of RIXO: "We've had the most incredible experience designing this collection and feel so lucky to have the opportunity to partner with Target and bring our designs to their guests. At RIXO, we aim to create clothing that makes people feel like the best version of themselves and we brought this same design process and level of thought and inspiration to our collection for Target."